Monday 9 May 2011

Confectionery Market

Confectionery Market



Confectionery is the set of food items that are rich in sugar, any one or type of which is called a confection. Modern usage may include substances rich in artificial sweeteners as well. Generally speaking, confections are low in nutritional value but rich in calories. Specially formulated chocolate has been manufactured in the past for military use due to its high concentration of calories.
Different dialects of English also use regional terms for items of confectionery -- confections. Thus we find "sweets" in British English; "lollies" in Australian English and New Zealand English and "candy" in American English (although this last term can also refer to a specific range of confectionery and does not include some items called confectionery, see below and the separate article on candy),

Confectionery items include sweets, lollies, candy bars, chocolate and other sweet items of snack food. The term does not generally apply to cakes, biscuits or puddings which require cutlery to consume, although exceptions such as petits fours or meringues exist. Speakers in the United States do not refer to these items as "candy"

Confectionery items include sweets, lollipops, candy bars, chocolate, candy floss, and other sweet items of snack food. The term does not generally apply to cakes, biscuits, or puddings which require cutlery to consume, although exceptions such as petit fours or meringues exist. Speakers of American English do not refer to these items as "candy". See candy making for the stages of sugar-cooking

Some of the categories and types of confectionery include the following:

Hard sweets: Based on sugars cooked to the hard-crack stage, including suckers (known as boiled sweets in British English), lollipops, jawbreakers (or gobstoppers), lemon drops, peppermint drops and disks, candy canes, rock candy, etc. These also include types often mixed with nuts such as brittle. Others contain flavorings including coffee such as Kopiko.
Fudge: A confection of milk and sugar boiled to the soft-ball stage. In the US, it tends to be chocolate-flavored.
Toffee (or Taffy or Tuffy): Based on sugars cooked to the soft-ball stage and then pulled to create an elastic texture. In British English,toffee can also refer to a harder substance also made from cooked sugars which resembles toffee.
Tablet. A crumbly milk-based soft and hard candy, based on sugars cooked to the soft-ball stage. Comes in several forms, such as wafers and heart shapes.
Liquorice: Containing extract of the liquorice root. Chewier and more resilient than gum/gelatin candies, but still designed for swallowing. For example, Liquorice allsorts. Has a similar taste to Star Anise.
Chocolates are bite-sized confectioneries. People who create chocolates are called chocolatiers, and they create their confections with couverture chocolate. A chocolate maker, on the other hand, is the person who physically creates the couverture from cacao beans and other ingredients
Jelly candies: Including those based on sugar and starch, pectin, gum, or gelatin such as Lokum / Turkish Delightjelly beansgumdropsjujubescola bottles gummies, etc.
Marshmallow: "Peeps" (a trade name), circus peanuts, fluffy puff, etc.
Marzipan: An almond-based confection, doughy in consistency, served in several different ways. It is often formed into shapes mimicking (for example) fruits or animals. Alternatively, marzipan may be flavoured, normally with spirits such as Kirsch or Rum, and divided into small bite-sized pieces; these flavoured marzipans are generally served coated in chocolate to prevent the alcohol from evaporating, and are very common in northern Europe. Marzipan is also used in cake decoration. Its lower-priced version is called Persipan.
Divinity: A nougat-like confectionery based on egg whites with chopped nuts.
Not all confections equate to "candy" in the American English sense. Non-candy confections include:
Mithai: A generic term for confectionery in India, typically made from dairy products and/or some form of flour. Sugar or molases are used as sweeteners.
Pastry: A baked confection whose dough is rich in butter, which was dispersed through the pastry prior to baking, resulting in a light, flaky texture; see also pie and tart.
Chewing gum: Uniquely made to be chewed, not swallowed. However, some people believe that at least some types of chewing gum, such as certain bubble gums, are indeed candy.
Ice cream: Frozen flavoured cream, often containing small chocolates and fruits[citation needed]
Halvah: Confectionery based on tahini, a paste made from ground sesame seeds.
Alfajor: a traditional South American cookie typically consisting of two round sweet biscuits joined together with a sweet jam, generallydulce de leche (milk jam).
Dragée - Coated almonds and other types of coated candy.

The Rs1,600 crore confectionery market in India is expanding like never before as the local subsidiaries of global confectionery majors Perfetti, Lotte, Wrigley's and Cadbury are swinging into action with new strategies backed by investment to grab a larger slice of the confectionery market.

Perfetti Van Melle, which entered India in 1994, is planning to expand its manufacturing capacities and will invest between Rs20 crore and Rs30 crore this fiscal and Rs150 crore Rs200 crore over the next two years to augment capaciennai. The company is also examining options to expand its product portfolio in India.

Perfetti's range of chewing gums and candy brands worldwide include Alpenliebe, Air Heads, Bloop, Brooklyn, Chlor-mint, Center Fresh, Daygum, Frisk, Fruittella, Golia, Happydent, Mega Big Babol, Mentos, Morositas, Tabu, Vigorsol and Vivident.
Perfetti has introduced Alpenliebe, Mentos Chlor-Mint, Fruitella, Cofitos and Chocotella candy brands while in chewing gums it has launched Big Babol and Center Fresh (Center Shock) chewing gums in India. Brooklyn was introduced for a brief while in 1996 and was The friendly neighbourhood panwallanow plays a key role in the growth of company's distribution network. Perfetti's products are stocked across an estimated 10 lakh (one million) outlets across the country of which 2.5 lakh are pan shops. withdrawn. Earlier this year, Perfetti entered the digestives market with Chatarpatar.
The global leader in the chewing gum market Wrigley's is also aggressively expanding its presence in India. In June this year Wm Wrigley acquired the worldwide Joyco gum and confectionery businesses from Agrolimen, a privately-held Spanish food conglomerate for €215 million. This cash transaction was for Joyco's operations in China, France, India, Italy, Poland and Spain along with Cafosa, its chewing and bubble-gum base business.
The deal gave Wrigley's a dominant position in confectionery lollipops and bubble gums in India since Joyco was a leader in the Indian confectionery business and brought the Pim Pom, Boomer and Solano brands into Wrigley's portfolio
Sugar-free chewing gum recently received a boost when a study revealed that the natural flavours found in Big Red, a chewing gum brand manufactured by Wrigley's can beat bacteria that cause bad breath, which means it is beneficial to teeth as well.
In India, the prevention of food adulteration rules have also done away restrictions against marketing of "sugar free" products in the confectionery category with the result that confectionery makers have jumped on the health benefits aspects of sugar free chewing gum.
For confectionery makers in India it doesn't seem to matter that sugar free chewing gum is a minuscule market simply because a new segment has been created which can only grow.

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