What are Online Surveys?- Online Surveys company in India

What are Online Surveys?- Online Surveys company in India

In the business world, an untested idea is a bad idea. Before spending millions of dollars designing, manufacturing and marketing a product, companies first have to figure out whether anyone even wants to buy it. That process is called market research and to save time and money, many companies are turning to online market research. Surveys, in particular, can easily be conducted online or over e-mail.

Online survey is a vehicle that aims to extract data that will lead the company to gain a clear understanding of their customer or prospective customer.

Armed with the findings gleaned from online surveys, the company will try to customize their marketing strategies to appeal to their customer. Online surveys have many purposes. But, in a nutshell, online surveys help companies come up with ideas to improve their products, create new products, better ads, etc. This will lead them to satisfy their customer – and that increase revenues (generally!).

Many large corporations hire small companies to conduct these surveys. The survey can be of any sort and can be done on any level depending upon the investment of the corporation. Most of the surveys are online and can be fulfilled using your desktop or laptop computer. Most of these surveys are paid which means you're required to complete the survey at every cost. There's no doubt that there are a number of illegal and fraudulent surveys as well, but most of them are legal and legitimate.

Why are they done?

Many people think that these online surveys are fake and fraudulent. Though the statement is not completely wrong but there do exist some companies who spend billions of dollars in advertising and surveying. Therefore it is not a big deal for these companies to take out few dollars to receive the feedback from the user. In return the company gets to know what the actual demand of the user is. Consequently the company is able to work more effectively and productively instead of wasting their time without knowing the needs and demands of the market and trends.

Online surveys with rewards are a potential win-win situation for companies and consumers. The company gets valuable market research from a targeted survey audience, and the consumer is paid for his time through discounts and freebies on products he/she likes.

Different Types of Online Surveys

There are several types of online surveys. Just make sure that you understand what you are getting into with the different types of surveys.
Focus Groups

First and most profitable are focus groups. These will require a high speed connection since you are basically hooking up via a conference call. You will need to be able to connect at a scheduled time and offer opinions and insights.

Focus groups are much more difficult to hook up with. Because these opportunities are in such high demand, the offers can be extremely narrow and restrictive, or they can last for such a short time that it’s easy to miss them. If you are able to get involved in a focus group, the rewards can be very nice.

Most focus group studies look for a certain type of person, and if you don’t fit into that category, you’ll be out of luck. Keep an eye out for offers that apply to you, and if you see any, make sure you respond to it immediately. Since focus groups usually take the form of online or in-person meetings, you’ll have to have your schedule open, and you’ll have to have the ability hook up to conference calls.  

These may take a little time to get hooked up with but once you prove that you are reliable, they will come looking for you.

Product Tests

This next group should probably be called product sampling more than surveys. With these, you sign up to test a specific service or product and are paid a specific fee.

While many online surveys pertain to consumer reviews of products, there are other opportunities that will actually give you the ability to try out certain types of products. They will send you samples of the product, and you will test the product on your own time, and give your feedback. While some companies consider the sample product sufficient reward, others will give you additional bonuses or, in rare cases, cash for your opinion.  

Surveys for Prizes or Points

Least desirable are the sites that pay only in redeemable points or entries into sweepstakes. These are fine to practice or to fill time with but will rarely make you any money.

Career as an Online Panelist

Online Surveys are among the most popular career opportunities that are now provided by most reputable R&D companies. Companies strive to maintain their competitive edge by polling consumers’ opinions about products and services. People suggest valuable product improvements and survey companies readily reward consumers for the time and effort to share product experiences. Online surveys offer unparalleled time flexibility, theme diversity, and extra benefits. Experienced survey takers expand their earning options by joining many survey companies and completing numerous paid online surveys.

What makes an online survey panelist
so appealing?

Let us think about this for a minute. Say you are really into scrap booking, you love it and you do it as a hobby. If someone asked you to participate in market research surveys online to do with scrap booking would you do it? Most likely, yes. Now, what if they offered to pay you for it as well? It would be a definite yes. That is why they are so effective. They will help you stay up to date with your hobby of choice and be paid for doing it.

Market research surveys online can also be a fun way to test your knowledge on your own hobby and also to try and find new hobbies. The surveys should always be fun and interesting to you. This will ensure that you can make the best of what you are doing.

What are Online Surveys?- Online Surveys company in India