Monday 9 May 2011

Business directory portals in India

Business directory portals in India

 Nowadays, many people use online business directories to find businesses that suit their needs. The growing dependence of the Internet in everyday life has also changed the way companies market their products and services. In this case, they are now focused on getting new customers, ensuring brand loyalty, increase market reach and popularity, and simplifying online transactions

A business directory, also known as business portal or online portal, has become more than just a long list of businesses of a specific locality and industry as these now include reviews, comments and feedbacks on each particular business. With so many online business directories in the market right now, businesses are now more reliant on search engine optimisation in an effort to obtain favourable return of investment, increased web traffic and improved business exposure.
Business directory or yellow pages are a framework of different businesses-big and small compiled in an orderly manner. Registration fee is quite low and people get lots of benefits from meager investment. Business directory is also available online in the form of B2B yellow pages. The B2B portal is available for online businesses registration. There are different B2B portals on the net which register businesses in their respective categories for better growth opportunities.

These days, people find it easy to register them on the net and get business online. B2B portals are visited regularly from different people to get the desired aid in business growth. Online business directory is one of the most useful directories. It helps in business expansion as well as business set-up


Online Business Directory is one of the most important business-sites due to its wide usage and hence wide popularity. B2B portals help in location different manufacturers and different suppliers on net and enhance business opportunities by shaking hands with compatible business-men. The registered members can post all the latest news about their business like new products or new inventions, etc so that people get aware of the growth in business-field. Good business leads are also available through online business directory. B2B yellow pages also help retailers to contact the right suppliers who can supply the goods at affordable and competitive prices. A business can easily expand by registering through B2B Portal. This is the portal which lets a manufacturer contact numerous suppliers and vice-versa and offer some lucrative business-proposition for expansion.

Business should essentially register them on online business directory so that they are well-informed about the latest happenings in and around the market. B2B directory keeps you well- informed about all business-related news and plan your further steps accordingly.

Humans cannot hope to compete with search engine robots in their speed. While robots can handle millions of pages, humans can probably read a hundred or so pages with sufficient attention to be called a serious review. That means only a limited number of websites would be reviewed and listed in human edited directories.

The solution found by Yahoo Directory, the most reputed of the directories, is to charge a hefty fee US Dollars 300 for reviewing your site. Paying this fee does not mean your site would be accepted for listing. If it is, you have to pay the fee annually to continue the listing.

This meant that many good sites that cannot afford to pay the fee couldn’t hope to get into the directory. Yahoo offers a free listing to "non-commercial" sites. However, classifying a site as commercial or otherwise is not always easy.

Other directories too have adopted the practice of charging fees. However, if all fee-paying applicants are included, poor quality sites created in a hurry could soon dominate a directory.

Getting listed in a reputed business directory, under a highly relevant classification, is one of the best options for your business. A little history is needed to understand the real significance of business directory listings. So we start with a brief history.

Businesses need publicity. In the offline world, they managed to get publicity through print ads (in the press or distributed as flyers), radio broadcasts and television spots. This kind of publicity was not targeted. It reached all kinds of persons, whether they were interested in your offer or not.

There were, of course, targeted publicity options in trade publications etc. However, these tended to be unaffordable for small businesses.

As more and more buyers got online, a new media for publicity was created. The online media offers several options for the publicity seeker. This media too had the untargeted banner ads.
Option - with the banner appearing on general portals frequented by readers with varying interests.
The online media, however, offered several targeted publicity options. Search engines were one of the first of these. In search engines, readers land on pages relevant to what they are searching for. Though this was the theory, in practice, search engine marketers used many kinds of tricks to make even irrelevant pages show up for unrelated search queries.

Directories are human edited. Editors review your website, and ensure that it is described correctly and listed under a correct category. This meant that a reader searching through a directory is more likely to find what the person is looking for. Human editing also meant that junk sites were filtered out.

You could thus expect a better experience with directories, compared to search engines.Humans cannot hope to compete with search engine robots in their speed. While robots can handle millions of pages, humans can probably read a hundred or so pages with sufficient attention to be called a serious review

That means only a limited number of websites would be reviewed and listed in human edited directories.

This meant that many good sites that cannot afford to pay the fee couldn’t hope to get into the directory. Yahoo offers a free listing to "non-commercial" sites. However, classifying a site as commercial or otherwise is not always easy.

Other directories too have adopted the practice of charging fees. However, if all fee-paying applicants are included, poor quality sites created in a hurry could soon dominate a directory.

Reputed sites try to guard against this possibility in different ways.

Listing Your Business in a Business Directory?

Select a good directory that has already earned a reputation for quality, and good Google Page Rank and Alexa rating. A listing in such a directory has the additional value of improving your site's link popularity. Search engines consider a listing in a human-reviewed, quality conscious directory as indicative of the value of your site.

You might have to pay for review of your site and inclusion in the directory.

A newer site that shows a promise of quality (look at the sites listed in the directory to assess the directory's quality), and offer free listings, is another good option. However, it could be quite some while before you begin to see any results from the listing.





4 comments:

  1. Hey, nice site you have here! Keep up the excellent work!


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